Case Study

User Segmentation and AdMob Mediation drove +38% revenue growth and 15% increase in eCPM for Origin Infotech

Tags

Origin Infotech is an India-based publisher of tool and utility apps across communication, photo editing, AI, and casual gaming.

The challenge

Origin Infotech needed to achieve sustainable revenue growth and uplift its inventory value without sacrificing user experience or engagement.

The approach

To optimize yield, hybrid mediation and custom user segmentations enabled AdMob Mediation Pro partner Origin Infotech to apply optimal bidding pressure across eCPM buckets. AdMob APIs then scaled this success by automating ad unit creation across multiple apps.

The results

  • +38%

    Revenue Growth

  • +15%

    eCPM uplift

  • +42%

    Increase in revenue per request

We’re have seen great uplift with the User Segmentation and adding Admob Mediation with waterfall. Using A/B testing we were able to see the results quickly thanks to the support from the AdMob team for providing detailed documentation for optimization and proving a solution for implementation at scale leading to 20+ apps adoption with more in pipeline.

— Nayan Baraiya , CEO Origin Infotech

  1. AdMob reporting data 2026. Individual results may vary.

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