Case Study

GMA Next-Gen SDK drove +78% ARPDAU lift for GameADzone

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Founded in 2014, GameADzone is an Indian mobile publisher that builds the next generation of games with a focus on delivering excellent user experiences.

The challenge

GameADzone wanted to deliver ads faster and more efficiently while maintaining strong monetization and revenue performance across its mobile app portfolio.

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The approach

The GMA Next-Gen SDK enabled GameADzone to improve latency and reduce its overall device footprint. By executing a staggered rollout across its mobile portfolio, the SDK minimized integration complexity and established a more consistent update cadence, supporting a seamless ad experience.

The results

  • +78%

    ARPDAU lift

  • +55%

    daily ad viewer rate

  • +8%

    faster ad load latency

The GMA Next-Gen SDK really helped in our ad user experience. We reduced our latency improved the ad viewer rate leading an uptick in revenue per user. Such solutions align with our user first monetization strategy.

— Sahil Shah , Founder and CEO of GameADzone

  1. AdMob reporting data 2026. Individual results may vary.

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