Case Study

AdMob Mediation drove 14% higher ARPDAU for Kooply

Tags

Kooply builds an AI-native gaming network where players create and connect. Its shared game ecosystem transforms players into creators and game content into active communities.

The challenge

Kooply needed to optimize its monetization and user acquisition engines to engage millions of players while sustaining rapid, double-digit quarterly growth.

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The approach

AdMob Mediation enabled customized setup and optimization tailored to Kooply's inventory. The platform's advanced A/B testing capabilities supported rigorous, data-driven yield optimization across millions of users. This structured approach established AdMob as the primary monetization platform, driving a 4x year-over-year increase in ad revenue.

The results

  • +14%

    ARPDAU

  • 4x

    YoY monetization growth

To sustain our 4× year-over-year growth, we rigorously measure the impact of every production update. Working closely with AdMob enabled us to continuously optimize our mediation strategy, resulting in a 14% increase in ARPDAU, validated through large-scale A/B testing across tens of millions of users.

— Ida Yablonka , CEO, Kooply

  1. AdMob reporting data 2026. Individual results may vary.

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