Case Study

AdMob mediation and Google Ads flywheel boost ARPU by 5% for IvyMobile's flagship title

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IvyMobile develops casual mobile games. Its flagship title, Color Block, is a popular puzzle game enjoyed by millions of active players worldwide.

The challenge

IvyMobile needed to optimize ad revenue for Color Block without compromising user retention. With Android user acquisition primarily running on Google Ads, the studio sought to align monetization and user acquisition to enhance performance.

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The approach

IvyMobile migrated Color Block to AdMob mediation to connect ad monetization with Google Ads user acquisition. Grouping players acquired from Google Ads on AdMob mediation helped IvyMobile boost overall ad performance. This unified approach increased earnings compared to IvyMobile's previous mediation platform while keeping players engaged.

The results

  • +5%

    ARPU for Google Ads acquired users on AdMob mediation

  • +2%

    Day 1 global retention

By syncing our Google Ads user acquisition and monetization strategies through AdMob, we unlocked significant yield optimization and improved retention for Color Block. This transition has been a major strategic win for our business.

— Hailin Zhou , CEO of Ivymobile

  1. AdMob reporting data 2026. Individual results may vary.

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